The Presets x Google Play - 6-sided interactive video for new single 'No Fun'

The Presets return with 'No Fun', a new single of pulsating, itchy dance, which comes with an incredible video - the world's first 6-sided, interactive music video, called the 'Cube'.

An experiment in storytelling from Google Play, the 'Cube' allows six full-length music videos, each with their own distinct narrative, to run on six sides of the 'Cube', allowing you to twist, turn and manipulate your own unique audiovisual experience of 'No Fun' in real time. The video was directed by Barnaby Roper (Banks, David Bowie, Kanye West) and can be viewed and embedded via the below link.

WATCH THE 'NO FUN' CUBE HERE

The 'No Fun' track is available exclusively for 48 hour pre-release on Google Play from today, and for Australian Google Play users, comes with a free download of a 'No Fun' remix by Lancelot.

The 'No Fun' single will be available via all good digital retailers July 4 (AUS), July 7 (UK/EU), July 8 (USA). A remix EP, with remixes by RÜFÜS, Eekkoo, Wax Wings, and Phil Kieran, will be out in August.

July 2, 2014 at 12:02pm in news, The Presets


 

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